Workshop on nation branding – discussion paper and presentations

Discussion paper on nation branding
The discussion paper is about nation branding in general and the overall pictures of Denmark abroad. Read discussion paper.

Organising a country branding process
Mr. Mike de Vries, Managing Director of FC Deutschland GmbH, presents the experiences from organising the ’Deutschland – Land der Ideen’ - campaign. Mr. de Vries will focus on, who to involve at what time, and how one achieves a coordinated effort to ensure maximum impact of the branding process. Facts on Land der Ideen and link to homepage

The steps of branding Greenland
Mr. Rasmus Bech Hansen, Partner of Kontrapunkt, presents the experiences from Branding Greenland and gives an overview of the steps involved in a country branding process. See presentation

Organizing branding of Estonia
Mr. Erki Peegel, Director of Communications, Enterprise Estonia. See presentation

Branding Denmark – a practical approach
Mr. Klavs A Holm, Denmark’s Ambassador to Singapore. See presentation

Workshop on investment promotion – discussion paper

Discussion paper on Denmark as an investment target
The discussion paper is about challenges facing the Danish investment promotion. Read discussion paper

Workshop on export promotion – presentations

Modern Export Promotion – the Finpro Approach
By Senior Adviser Seppo Laine, Finpro. See presentation
Workshop on education – presentations

The UK strategy: The Prime Minister’s initiative: Education UK.
By Neil Kemp, International Consultant, former Director of Education UK at the British Council. See presentation

National branding and positioning from an institutional point of view.
By Tim Rogers, International Consultant, former Head of Student Recruitment and Admissions, London Schools of Economics. See presentation

The strategy of educational branding and positioning of a small country - The impact of regionally based information offices
By Robert van Kan, Director, International Marketing and Communication, Nuffic, the Netherlands. See presentation

Recommendations for a Danish strategy
By Johnny Baltzersen, Director, CICED – Centre for International Cooperation in Education – CVU København & Nordsjælland and Lauritz Holm-Nielsen, Rector, University of Aarhus. See presentation


Workshop on Tourism and conferences – presentations

Tourism in a global perspective: Issues, challenges and opportunities
By Senior Lecturer PhD Can-Seng Ooi, CBS, Department of International Economics and Management. See presentation


Towards a Danish International Education Strategy
A Study for CIRIUS. Read the Strategy.